Test Your Landing Pages To Get Higher Conversions

In today’s challenging climate, it is essential for all PPC managers to use Google’s website optimizer to test all elements of your pay per click campaigns. Multivariate testing can assist you in identifying what boosts conversion rates and what detracts from it. These tests can be simple to run alongside each other and provide invaluable results. It could not be simpler to implement as Google provides instruction on how the code can be added to the landing page back end.

There are some tips to consider before you start the testing process however:

Tip 1 – Ensure you are clear about what you want to achieve

This may be that you want to identify your conversion action. What is it about your landing page that makes a user convert? You need to assess what your audience’s intent is when clicking through your PPC ads.

Tip 2 – Be focused about your value proposition

Know your product inside out. What are the benefits to buying this product and also what is the benefit to your users in signing up for the product now?

Tip 3 – Define what the testing strategy will be and stick to it

At each stage of the process what will you test and why? What is your overall objective at each stage of the process?

By testing your landing pages in this way you can hope to increase your conversion rates significantly and ultimately you may witness a surge in the number of leads created.

About the Author:

Click Consult, established in 2003, are a leading UK internet marketing agency, offering a huge range of search engine marketing solutions including Pay Per Click (PPC) campaigns, Content & Banner Advertising, Search Engine Optimisation (SEO), Affiliate Marketing, Shopping feeds, Web Design & Development. With 40 staff in their Cheshire Headquarters, Click Consult have over 250 SEO & PPC clients across every major industry. Click Consult is fully certified by Google AdWords, Microsoft asExcellence, the Internet Advertising Bureau, SEOCertification.org and TopSEOs.com

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